That's what he said.

What Starcraft Has Taught Me About Running a Photography Business

Mon, 09/06/2010 - 06:48 -- Doug

  • Get up early if you want to play.

  • Act decisively. Time and resources might seem unlimited, but the person who moves fastest to maximize what they have always has the advantage.

  • Don't sit around waiting for the action to come to you—it will, and when it does you won't like it.

  • Don't waste money on expensive and unnecessary upgrades.

  • Don't get fixated on just one project to the detriment of others.

  • Taking on lots of small jobs will get you further than holding out for the big one.

  • Automate redundant routines.

  • Don't waste energy trying to break in where your competition is already entrenched. Search your market for an easy point of attack.

  • Don't get discouraged when the competition demolishes you in quick, humiliating ways. Get angry, learn and try again—right away.

  • Don't drone on about the technical details and difficulty of your last successful campaign. At best your clients won't care. At worst, they'll think you're an annoying nerd.

  • There will always be someone better than you. Don't let it ruin the experience.

  • You're probably not going to get rich playing Starcraft. At least my photo equipment is paying for itself. Mostly.

  • Take a break. Your family misses you.