What Starcraft Has Taught Me About Running a Photography Business
- Get up early if you want to play.
- Act decisively. Time and resources might seem unlimited, but the person who moves
fastest to maximize what they have always has the advantage.
- Don't sit around waiting for the action to come to you—it will, and
when it does you won't like it.
- Don't waste money on expensive and unnecessary upgrades.
- Don't get fixated on just one project to the detriment of others.
- Taking on lots of small jobs will get you further than holding out for
the big one.
- Automate redundant routines.
- Don't waste energy trying to break in where your competition is already
entrenched. Search your market for an easy point of attack.
- Don't get discouraged when the competition demolishes you in quick, humiliating
ways. Get angry, learn and try again—right away.
- Don't drone on about the technical details and difficulty of your last
successful campaign. At best your clients won't care. At worst, they'll think
you're an annoying nerd.
- There will always be someone better than you. Don't let it ruin the experience.
- You're probably not going to get rich playing Starcraft. At least my photo
equipment is paying for itself. Mostly.
- Take a break. Your family misses you.